Artisan Producers
The word “Artisan” describes a skilled craft worker, espeically one who makes things by hand. Basically, anyone involved in carpentry, leather crafting, jewellery making, baking etc would fall under “Artisan”.
About the industry
Artisans are masters of their craft and create products such as clothing, toys, tools or furnishings. These artisanal techniques are generally learnted through decades of tribal knowledge and passed down through families/friends.
During the years of lock-down, many individuals had to work from home due to the travel restrictions and most had spare time on their hands.
With time on people’s hands a lot of them started a small hobby, or side hustle, selling home-grown/made produce, from cheeses to gin, to paintings and furniture. As the pandemic progressed and the lock-down lengthened, their was an explosion of Artisan Producers creating and sending out items to the people nationwide. But, with the concern of global warming increasing, consumers are starting to research into where products come from and what material they are made out of. Products sourced locally or made with recycled material have become increasingly popular and users are turning to ethically and sustainably sourced options.
What are some examples of artisan products?
The Importance of artisan packaging
Artisan packaging design has become a huge trend in recent years and is still increasing.
The packaging often includes elements such as Kraft paper, natural muted colors and minimalstic designs. It demonstrates the need for authenticity and simplicity in consumer packaging.
Through its packaging, an artisan producer can immediately communicate there skills, craftmanship and quality. The packaging plays an important part in differentiating your brand from competitors.
CASE STUDY: dORSET SEA SALT CO.
Artisan brand, Dorset Sea Salt Co. offers a range of prestige, sustainably and ethically sourced sea salt products. The company chose to rethink their packaging to tell the unique story behind the brand, emphasise its values and reflect the premium quality of the products.
Addressing the project with creativity and focusing on handwritten typography, the new packaging was created with a distinctive soft colour palette. With sustainability being a big focus, avoiding plastics was of all importance, helping it stand out in the competitive market.
Popular Artisan Packaging
With artisan products being unique, finding the right packaging can be difficult for your product. Bespoke packaigng may be the best solution for you as an Artisan producer.
Need bespoke packaging?
With every product being different, every bit of packaging is different. Let us know what you’re looking for and we’d be glad to help.
